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Kantar has released its Marketing Trends 2025 report, highlighting a series of critical insights that are anticipated to shape the future of the marketing landscape. The report underscores a broad array of trends, from demographic shifts to technology advancements, which are expected to influence marketing strategies and outlooks. It particularly notes the growing consumer scepticism […]
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Body Shop hires new CMO
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth following its acquisition earlier this…
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UK ad spend soars by £20bn in 2024 so far
UK ad spend rose by close to £20 billion, exceeding expectations, during the first half of 2024, according to the latest Advertising Association/WARC Expenditure Report.…
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Olympia appoints marketing and communications director
Olympia Events has appointed Andy Price as director of marketing & communications. Price’s previous role was as commerical director of ticketing & arenas at the…
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Jollyes Strengthens Leadership Team With Former Supermarket Execs
Jollyes, the fast-growing pet goods retailer that secured backing from Asda’s co-owner TDR Capital earlier this year, has strengthened its management team with execs from some…
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How CMOs can master marketing metrics in the language of the C-suite
With pressure mounting to demonstrate marketing’s ROI in the boardroom, leaders from Sainsbury’s, Wavemaker and Google explore how CMOs can position marketing as a vital…
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Forrester predicts 25% drop in brand loyalty by 2025
Forrester has released its predictions for 2025 regarding B2C marketing and customer experience trends, highlighting a potential significant decline in brand loyalty due to rising…
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How The Role Of The Chief Marketing Officer Is Changing
In only a quarter of a century, marketing has changed almost beyond recognition. This has largely been due to the exponential growth of tools built…
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Forbes CMO Summit: Top Takeaways
In a marketing landscape without certainty, what matters most to today’s chief-marketers? Brand? Data? Strategy? Creativity? Community? Standing out? Standing for? Attention? Transparency? Risk? Fundamentals?…
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What CMOs Should Know About Gen Z
As the next generation comes of age, their beliefs and expectations will likely reshape the landscape for brands and employers alike Move over, millennials. Gen…