Featured
-
The role of chief marketing officers (CMOs) is always evolving. With rapid tech advancements, rising customer expectations and stretched marketing budgets, today’s CMOs face a complex landscape. They should navigate these marketing challenges while driving innovation, aligning their strategies with both company goals and customer needs. Bridge Marketing Strategy and Operations In a survey of […]
Latest
-
CMO’s to watch in 2025
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same.…
-
Google heads give their top digital marketing trends and predictions for 2025
The future is brimming with possibilities due to the latest advancements in technology. It’s hard to believe it’s been 25 years since Google Search launched,…
-
Unwrapping the TikTok ban
The US TikTok ban lasted a mere handful of hours before the app was online again. However, the outage illustrated how reliant brands and creators…
-
How generative AI’s role will evolve in 2025
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry. Marketing…
-
ITV CEO named as new The Marketing Society president
ITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president. The Marketing Society has appointed ITV CEO Dame…
-
Centre Parcs new CMO role filled by Sara Holt
The holiday company is restructuring its sales and marketing function, splitting the combined chief sales and marketing officer position into CMO and CCO roles. Former…
-
Club L London appoints new CMO
Womenswear brand Club L London has appointed Dan Lorenson as its new chief marketing officer (CMO). Lorenson has been a key figure in the brand’s…
-
Meta Marketing Summit- speaker lineup revealed
Put down the crystal ball: the forecast for how to thrive in 2025 is here. The industry’s landmark event, the annual Meta Marketing Summit, will…
-
Ecotone promotes marketing boss to UK CEO
Ecotone has promoted chief marketing officer Bryan Martins to UK CEO, as recently departed chief executive Emma Vass was poached by dessert company Gü. Martins’…