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The Incorporated Society of British Advertisers (ISBA) has unveiled its Media Service’s Framework 2025, designed to govern the relationship between advertisers and media agencies. The latest update follows previous iterations in 2021, 2018 and 2016 and sets out the terms for media strategy, planning and buying services, and aims to “bring clarity and transparency to […]
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New Wagamama CMO to support future growth
Emma Culquhoun will join the company in April to drive the iconic wagamama brand to its next level of growth in the UK and beyond.…
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Gartner study reveals 47% of CMOs seeing huge benefit from AI adoption
Many believe their investments have yet to pay off but high-performing marketing organizations are leading the way on implementation. Several years into the generative AI…
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Globe spanning Meta sub-sea internet cable
Yesterday, Meta announced plans to build a 50,000km (31,000 mile) sub-sea cable across the world. The tech giant said Project Waterworth – connecting the US,…
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What do CMO’s need to prioritise in 2025? (+key stats)
The role of chief marketing officers (CMOs) is always evolving. With rapid tech advancements, rising customer expectations and stretched marketing budgets, today’s CMOs face a…
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CMO’s to watch in 2025
In the chief marketing officer (CMO) community, 2024 was another year of big exits and new hires. No doubt 2025 will bring more of the same.…
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Google heads give their top digital marketing trends and predictions for 2025
The future is brimming with possibilities due to the latest advancements in technology. It’s hard to believe it’s been 25 years since Google Search launched,…
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Unwrapping the TikTok ban
The US TikTok ban lasted a mere handful of hours before the app was online again. However, the outage illustrated how reliant brands and creators…
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How generative AI’s role will evolve in 2025
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry. Marketing…
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ITV CEO named as new The Marketing Society president
ITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president. The Marketing Society has appointed ITV CEO Dame…