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Chief marketing officer Claire Cronin has become the latest senior executive to leave Chelsea after 15 months at the club. Cronin joined Chelsea from McLaren Racing in August 2023 to oversee the brand, creative, growth marketing and fan engagement teams at Stamford Bridge, having previously worked at Barclays and Virgin Atlantic. News of her departure has been […]
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The CMO-CIO relationship, and why it is an important one
Few roles have changed as radically in the last decade as the chief marketing officer (CMO). Technology has laid out a path directly from the marketing…
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How CMOs can elevate C-suite efficiency
Looking beyond numbers, an organisation’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the…
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Half of UK consumers find retail marketing irrelevant
According to recent research from the digital experience platform Optimizely, half of UK consumers believe the marketing they receive is “irrelevant.” The study, which surveyed…
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TUI CMO Neil Swanson announces new role as Managing Director
He moves on from the chief of marketing role he had taken up last summer. Neil Swanson is stepping up to replace Andrew Flintham as…
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Marketing desicion-makers slow to adopt cloud and AI technologies in new UK study
A recent study by customer intelligence company Acxiom has revealed that organisations are hosting less than half (44%) of their operations in the cloud, indicating…
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Macmillan Cancer Support’s marketing lead departs
(Macmillan Cancer Support
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IPA’s new model for sustainability
Business as usual taking precedence, the sector not being cohesive, and agencies underestimating risks are key barriers to improving sustainability in adland, according to new…
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CMOs embracing GenAI despite knowledge gap
While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential…
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UNICEF UK appoints new CMO and CEO
The UK Committee for UNICEF (UNICEF UK) is pleased to announce the appointments of Louise Lane as Chief Marketing Officer and Ben Ramalingam as Chief Strategic Development Officer of the…