Featured
-
OpenAI has hired its first chief marketing officer, nabbing Kate Rouch from crypto company Coinbase. Rouch joined Coinbase in August 2021 to lead global marketing and public relations, and oversaw the company’s Super Bowl ads. Before that, she spent more than 11 years at Meta, including a role as global head of brand and product marketing for Instagram, […]
Latest
-
What the creator economy is set to look like in 2025
As we end 2024 and enter a new year, the creator economy is projected to grow. As stated in Deloitte’s Creator Economy in 3D report, the…
-
Wingstop UK appoints first-ever Chief Marketing Officer
New CMO Dirujan Sabesan is the founder of the creative agency that Wingstop UK has worked with since 2018. Fast-food chain Wingstop UK has appointed…
-
Starling Bank appoints first CMO as it looks to ‘elevate’ its brand
Starling Bank has appointed Michele Rousseau as its first chief marketing officer as new CEO Raman Bhatia looks to make his mark on the business. …
-
Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
The boss of Jaguar has defended the company’s move away from “traditional automotive stereotypes” after a clip of its new advert was met with a…
-
Kantar report reveals key marketing trends for 2025
Kantar has released its Marketing Trends 2025 report, highlighting a series of critical insights that are anticipated to shape the future of the marketing landscape.…
-
Body Shop hires new CMO
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth following its acquisition earlier this…
-
UK ad spend soars by £20bn in 2024 so far
UK ad spend rose by close to £20 billion, exceeding expectations, during the first half of 2024, according to the latest Advertising Association/WARC Expenditure Report.…
-
Olympia appoints marketing and communications director
Olympia Events has appointed Andy Price as director of marketing & communications. Price’s previous role was as commerical director of ticketing & arenas at the…
-
Jollyes Strengthens Leadership Team With Former Supermarket Execs
Jollyes, the fast-growing pet goods retailer that secured backing from Asda’s co-owner TDR Capital earlier this year, has strengthened its management team with execs from some…