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Macmillan Cancer Support’s marketing lead departs

Macmillan Cancer Support’s brand and marketing director Anthony Newman has left the charity four years after joining. He had held his latest role since January 2021.

Newman first joined the company at the height of the pandemic in April 2020, before being promoted less than a year a later. It is unclear what his plans are at this stage.

Joining from his global brand marketing director role at Merlin Entertainments, Newman had previously spent over 13 years in a variety of roles at Cancer Research UK, culminating in director of brand, marketing and communications.

Macmillan Cancer Support has so far declined to comment. The move comes just days after the charity unveiled a new integrated campaign in partnership with The Guardian.

Earlier this year, Newman spoke to CreativeBrief on the issues facing advertising campaigns within the charity sector, saying: “One of the challenges Macmillan has is that it overall has more appeal to white middle-class people than it does to other communities we are interested in reaching.

“There has been fatigue in the charity sector for an awful long time around how we keep talking about the problem.”

See more at Marketing Beat.